Axiomtek's trademarks and brands are Axiomtek intellectual property and are important and valuable assets of the corporation. Trademarks must be used properly. These guidelines are for Axiomtek licensees, authorized resellers, customers, and other parties wishing to use Axiomtek's trademark and brands in promotional, advertising, instructional, or reference materials, or on their websites. By following these guidelines, you help us protect our valuable trademark rights and reputation, and strengthen our corporate and brand identities. If you have any questions regarding these guidelines, please talk to your Axiomtek sales representative or submit your query to the Axiomtek Global Marketing team.
Axiomtek Branding Guidelines
Axiomtek permits its customers, partners and the media ("you") to use its name, trademarks, logos, web pages, screenshots, and other brand features (the Axiomtek "Brand Features", "Trademarks" or "logos") only in limited circumstances and as specified in these Guidelines. By using Axiomtek's logos, you agree to adhere to these Guidelines and specifically to the Use Requirements and Terms below. If you have a separate agreement with Axiomtek that addresses the use of the Axiomtek brand, that agreement shall govern your use of the Axiomtek logos.
I. Our Trademarks
Axiomtek, the Axiomtek logo, and all other Axiomtek logos are registered trademarks or trademarks of Axiomtek Corporation and its affiliates in Taiwan, the United States, and/or other countries.
You should include this attribution statement, as applicable, with your other trademark and copyright notices.
II. Our Logos
Logos for Use by Axiomtek Customers
As an Axiomtek customer, you may use our logos on your company page to provide or designate a link to Axiomtek's website. Your company website should disclose Axiomtek's corresponding products, solutions, and services in a timely manner.
Logos for Use by Partners
If you have a current agreement with Axiomtek, other than a license to Axiomtek's APIs, you may contact Axiomtek employees and obtain logos for use in accordance with the terms of your agreement with Axiomtek and these Guidelines.
Logos for Use by the Media
Axiomtek logos may not be altered, combined with other trademarks, or used in a misleading manner. Your use of these logos is subject to your compliance with these Guidelines.
Specific Logo Requests
If you are a member of the media and have any specific requirements, please contact us at [email protected].
III. Screenshots
You may use a standard Axiomtek screenshot (an image of our homepage or company page or products pages) in either print (book, magazine, journal, newspaper) or digital (web page, DVD) formats for an instructive, educational, or illustrative purpose. You may not superimpose graphics, photos, or ad copy on the screenshot or otherwise change the look of the screen-captured image.
The handling of personal information of Axiomtek users is covered by Axiomtek's Privacy Policy.
IV. Printed Materials
Axiomtek does not allow the use of its logos or the name "Axiomtek" in the title or otherwise on the cover of books or other publications without prior written permission of Axiomtek. If you are interested in using the Axiomtek name or logos in a publication, please submit your request to the Axiomtek Global Marketing team at [email protected].
For the use of screenshots in printed materials, see "Screenshots" above.
V. Video and Film
If you would like to use Axiomtek’s logos in a film or video production, please submit your request to the Axiomtek Global Marketing team at [email protected].
VI. Social Media and Blogs
If you would like to use Axiomtek’s logos in a film or video production, please submit your request to the Axiomtek Global Marketing team at [email protected]. Axiomtek does not allow the use of the name Axiomtek in the content of social media or blogs except as a descriptive reference to Axiomtek or its products, solutions, and services. Axiomtek does not allow the use of its logos in blogs or social media except as permitted for Axiomtek customers and partners as permitted in these Guidelines.
VII. Manufactured Items
Generally, Axiomtek does not permit the use of its logos on manufactured products (T-shirts, packaging, other memorabilia). If you wish to use Axiomtek’s logos on manufactured items, please submit your request to the Axiomtek Global Marketing team at [email protected].
VIII. Use Requirements and Terms
The Axiomtek corporate logo is the most visible and recognizable trademark in the industrial and embedded computer field. It is designed to express our character and corporate spirit in the marketplace. Whenever possible, place the Axiomtek logo on a clean, clear, and solid background.
Consistent brand messaging through proper usage of the Axiomtek logo is crucial across official materials, promotional materials, and other communication materials, such as catalogues, brochures, posters, advertisements, websites, press, videos, office materials, and so on. This also applies to the use of the corporate logo on Axiomtek products, documents, and promotional items. By adhering to these guidelines you will help build recognition, reliability, and trust in the Axiomtek brand.
Logo Components
Properly using the Axiomtek logo is important including maintaining a consistent and effective message to others, whether it appears on business cards, presentation reports, or even office buildings. This graphic standard guide establishes a basic guideline to follow whenever you use the Axiomtek logo. It will ensure that our logo reflects the quality of our services and products, as well as our commitment to consistency and professionalism.
Logo Color
The two colors of Pantone combination on the right is the priority in use. If there is a need for monochrome, it is recommended to use Pantone 229C, White 000C or Black C.
Clear Space
To ensure that clear space is maintained around the logo for legibility and prominence, photos, text, and graphic elements must follow the guidelines illustrated here.
Use the letter “A” as a measuring tool to help maintain clearance. When the logo gets bigger, the clear space should, too.
Minimum Size
The Axiomtek logo shown on the right side is the smallest size allowed for general use. To ensure high quality representation, please do not use a smaller version than it.
Primary Color
Axiomtek Burgundy red is our main brand color and should act as the default choice when using the Axiomtek logo in colorways. Burgundy red, white, and black are the colors to use for the priority of our brand materials.
Logo Misuse
To prevent the Axiomtek logo from being misused, there are several practical examples to prescribe the errors on the right. Please prohibit these incorrect uses.
Third Party Usage Guidelines
Third parties are limited to using the primary logo in their advertising, marketing materials, or on their websites. A formal license is necessary for using the Axiomtek logo. Do not use the Axiomtek logo on products, packaging, or other commercial services without a formal license.
Contact
For more information please contact:
Candice Hsieh
Director, Global Marketing Department, Sales and Marketing Division
[email protected]
8F, No 55, Nanxing Road,
Xizhi District, New Taipei City 221, Taiwan
t. +886-2-8646-2111
f. +886-2-2691-9091
www.axiomtek.com
